Special Edition Red Mac Pro Sold For A Whopping $977,000 At Sotheby’s

Posted: Nov 24 2013, 10:02pm CST | by , in Technology News


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Special edition red Mac Pro sold for a whopping $977,000 at Sotheby’s

A special edition red Mac Pro designed by Apple's Jony Ive and top industrial designer Marc Newson was sold way more than its actual value.

Sotheby's had a rather unusual auction last weekend. Apart from the $12,883,000 total sales, the auction was also for a cause. It was a charity auction for "The Global Fund to fight AIDS, Tuberculosis, and Malaria." And spearheading it were Apple's design chief Jony Ive and popular industrial designer Marc Newson.

The auction, named "Jony and Marc's (Red) auction," was held in New York, and among the products sold was a special edition red Mac Pro that sold for $977,000. The Ive and Newson-designed Mac Pro obviously went beyond its estimated selling price range of $40,000 to $60,000.

Another top sell was a custom-designed Leica camera by Ive and Newson that sold for an insane $1.8 million. There was also a set of gold Apple EarPods that went up to $461,000 and a unique aluminum desk for $1.68 million. Interestingly, the Bill and Melinda Gates Foundation has offered to match the raised amount of the auction, bringing it to a total of $26 million.

Ive and Newson are long-time friends, but it was not until U2 frontman, Bono, convinced both top designers to organize the auction.

Source: 9to5Mac

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<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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