Apple knows how to be diplomatic if it suits its purpose. That is why it has combined forces with the Danish GN Store Nord for the sake of a “Made for iPhone” hearing aid.
While Denmark may not be such a large or powerful country, it has more aces up its sleeve than meet the eye. This small nation makes half the hearing aids used on a global level. And as baby boomers reach their critical years of old age when hearing starts faltering, the Danes are ready to supply the latest in hearing aid technology to this unique generation. This is the generation that reached its teens in the 60s.
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It is now approaching senescence and has quite a lot of purchasing power in its hands. They also happen to employ Apple’s iPhones for their day to day activities. Baby boomers are a generation that postpones old age and believes that life begins at 40. That is why the Danish company GN Store Nord has hooked up with Apple Incorporated to provide the most up-to-date Bluetooth technology for those hard of hearing.
GN ReSound has officially unveiled the world first Made for iPhone hearing aid, ReSound LiNX, last month. It states that "GN ReSound’s announcement of the world first Made for iPhone hearing aid was much more than just showcasing the unique opportunities arising from a direct link between an iPhone and a hearing aid. ReSound LiNX is significantly upgraded with the new version of GN ReSound’s sound processing system, Surround Sound by ReSound, and running on the new SmartRange chip platform. Along with the direct connection to the iPhone, it offers benefits never seen before.The new SmartRange chip enables ReSound’s third generation 2.4 GHz wireless technology. It provides twice the performance without additional battery consumption and enables the industry’s best direct connectivity, including Made for iPhone."
Via this sophisticated technology, the hearing-impaired individuals may directly stream songs and speech from their iPhones to their ears. A mediatory device won’t be necessary. Denmark has the hardware and software to benefit those who are cursed with hearing problems. Let’s not forget after all that Bang & Olufsen, the high-end stereo maker too is a Danish manufacturer. The industry is worth a whopping $15 billion.
The products which are called LiNX will get sold in the United States for roughly $3000 per unit. The 2.4 GHz frequency necessary for interlinking these special devices has just been introduced on its iPhones by Apple. And the device will not only connect the acoustically challenged persons with the sounds in his or her iPhone, but it will also be able to work in synch with other similar devices. The first Made for iPhone hearing aid will be launched globally during the first quarter of 2014.
GN ReSound’s CEO Lars Viksmoen says, “ReSound LiNX again underlines our core strength of bringing breakthrough innovations to the hearing impaired, making them consumers with choices rather than patients with challenges”.