A new feature on Facebook is rolling out today - one that could save hundreds, if not thousands, of lives.
When typhoon Haiyan struck the Philippines last month, the Red Cross partnered with the giant social networking site, Facebook, to offer donations directly from the platform. The relief effort turned out to be an inspiration for Facebook to finally push a new feature today called "Donate."
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As its name suggests, the new feature lets Facebook users donate directly through the application. A "Donate Now" button will now show up beside the shared posts of participating non-profit organizations in the news feed (see photo above), as well as at the top of their Facebook pages. Users can enter their payment information and choose how much they want to donate - $10, $25, $100, $250, or a custom amount.
"We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them," a Facebook spokesperson said.
For now, the participating non-profits include the Red Cross, UNICEF, American Cancer Society, World Wildlife Fund, Water.org, Donors Choose, LIVESTRONG Foundation, St. Jude Children’s Research Hospital, and a few others.
Facebook says that any non-profit group can use the new feature. Interested parties will only need to fill up the form here. Facebook is reportedly offering this feature for free, and is not charging any amount to process the donations. Well done, Facebook. Well done.