Synchronoss CEO: Get Ready For The 5-Screen World

Posted: Dec 23 2013, 10:26am CST | by , in News

Synchronoss CEO: Get Ready For The 5-Screen World
Photo Credit: Forbes

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It’s turned out to be another solid year for Synchronoss Technologies (SNCR), with the shares up a tidy 45%. It certainly helps that the company develops key infrastructure systems for mobile operators.

But to keep up the success, Synchronoss CEO Stephen Waldis has continued to focus heavily on innovation. “We are gearing up for the 5-screen world,” he said.

Seems kind of fanciful? Not really. Stephen thinks – going into 2014 – it will be typical for a person to have a laptop, smartphone, tablet, smart tv and a connected car. Some of the key drivers for this trend include the emergence of family-shared plans (which has spurred sales of tablets), anytime upgrades popularized by T-Mobile and a healthy secondary market for used devices.

Of course, all this will add up to continued demand for Synchronoss’ offerings.  Just look at its Personal Cloud, which was launched in the summer.  It has since attracted over 10 million subscribers. The Personal Cloud allows mobile operators to provide backups, syncs and sharing of content across a myriad of connected devices.

And as for early next year, Synchronoss plans to launch its Business Cloud Software offering, which will include Vodafone as the first customer.  As seen with breakout companies like and Workday, the cloud has become a must-have for enterprises. But for Synchronoss, it will be in the ideal position to benefit from the mobile opportunity.

Yet this will not just be about accumulating large amounts of data. Stephen is instead looking at the holy grail — that is, Big Data analytics. “Consumers and businesses expect contextual information, based on what they are doing and the device they are on,” he said. “It’s a hard problem to solve. But that’s why we’ve made the investments to win in the growth of the mobile market.”

Tom Taulli (@ttaulli) operates MasterCFO, which provides outsourced CFO services for tax preparation, valuations and financings.

Source: Forbes

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