Sponsored Post: The Heineken Experiment With DJ Armin Van Buuren

Posted: Jan 7 2014, 7:57am CST | by , Updated: Jan 7 2014, 9:36am CST, in News | Also on the Geek Mind

 
Sponsored Post: The Heineken Experiment with DJ Armin Van Buuren
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

Don't Miss: This How to find Fingerlings in Stock

Watch the Heineken Experiment in the video below featuring world famous DJ Armin Van Buuren. The result of the experiment is puzzling.

2014 is here and let's continue to celebrate with what geeks love most: beer. Beer is a global phenomenon and is enjoyed in most parts of the world. There are several beer brands that have managed to be available everywhere, one of them is Heineken. The people at Heineken have partnered with world famous DJ Armin Van Buuren to deliver a powerful responsible drinking message delivered through and experiment, that you can watch in the video below. They wanted to find out what difference a DJ makes during a club night in terms of beer consumption. On two separate nights, Heineken set up a club with the same number of guests but two separate DJ’s and counted the number of beers they bought. In the video below it is hard to judge which DJ is better as the short audio snippets are not telling that much, but you see that the beer counter moves much slower when Armin Van Buuren is on the turn tables. For the full version of the audio, check out Armin Van Buuren's entire track "Save my Night".

The result of the experiment is at first glance not a great thing for a brewery, but Heineken is not an ordinary brewery. They are a global brand and global brands need positive associations. Heineken’s “Dance More Drink Slow” campaign combined with Armin Van Buuren’s “Save my Night” track has brought to life the experiment to better connect with their audience. The results: the better the DJ the less people drink. If a DJ is not getting people to dance they hang at the bar and down one drink after the other. If the DJ is for instance Armin Van Buuren then the crowd is on the dance floor shaking it.

Use #DMDS to spread the message.

Sponsored Post

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Advertisement

comments powered by Disqus