More Americans Reading Ebooks, Led By Younger And Wealthier

Posted: Jan 16 2014, 12:36pm CST | by


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More Americans are reading ebooks now than ever before, according to new data from the Pew Internet & American Life project.

Some 28% of U.S. adults have read an ebook in the past year, up from 23% a year ago. About three in four Americans read a book in any format over the past year, with the typical American reading about five books. That said, only about 4% of Americans only read ebooks.

The younger you are and wealthier you are, the more likely you are to read ebooks. Among Americans 18-to-29, some 37% read ebooks, compared with 32% of those 30-to-49, 27% of those 50-to-64, and only 12% of those 65 and above.

Ebook reading also skews wealthier, with 46% of those who make more than $75,000 a year reading ebooks, the highest proportion among any income group.

Ebook reading device ownership also skews toward younger and wealthier Americans, with one exception: 40% of those aged 30-to-49 own a dedicated e-reader, the highest proportion among age groups.

At the same time, children are reading ebooks at a much higher proportion than adults, according to a new study from children’s digital research firm PlayCollective and Digital Book World. About two-thirds of children’s aged two-to-thirteen are reading ebooks, most of them on a weekly basis, compared with 54% of children who read ebooks a year ago.


Pew Stats on Ebook Reading in America

Pew Stats on E-Reader Device Ownership in America

Latest Stats on Children and Ebooks

Source: Forbes

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