Super Bowl Needs Beer Drones

Posted: Jan 30 2014, 2:24pm CST | by , in News | Super Bowl


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Super Bowl Needs Beer Drones
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Instead of spending millions on Super Bowl commercials, beer companies would better serve consumers by investing in beer drones that could be deployed at the Super Bowl.

Thankfully, Lakemaid Beer has developed a beer-happy drone that can deliver cold brews to snowbound ice fisherman.

(See video below.)

The only problem: Lakemaid Beer is real, but its beer-delivering drones aren’t taking orders yet.

Lakemaid Beer, which is sold throughout the Midwest, was created by Pocket Hercules, a Minneapolis, Minnesota-based ad agency, and the beer drone commercial was inspired by Jeff Bezos’s desire to start delivering Amazon product with a fleet of drones.

The New York Daily News reports Lakemaid Beer president Jack Supple heard from the FAA twice this week regarding his beer drone after the ad went viral.

“I’m on the FAA blacklist for now,” Supple told the Daily News. “They’re not too happy with me.”

The FAA doesn’t permit the commercial use of drones.

Apparently, Supple “thought he could get around the FAA law, and get some free publicity, if his company just airlifted beer and didn’t charge for it.”

Apparently not.

Still, beer-by-drone is a real thing.

Last year, attendees of a South Africa rock festival used a smart phone app to order brews that parachuted from the sky care of a GPS-guided drone named Manna.

“It’s an almost Biblical thing that beer is dropping from the sky,” a festival organizer enthused.

And in the Swiss Alps, a “champagne-copter” drone brought a bottle of bubbly to imbibers at what’s purported to be the highest champagne bar in the world.

Certainly, beer drone delivery at the Super Bowl would face challenges.

There would be the matter of checking IDs. The drones could be required to share airspace with other, rival drones. And then there’s the matter of all those beer bottles flying through the air.

Football fans will have to dream.

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