After the failure of its foray into smart phones, the question is whether Google will be successful in case of other stuff such as smart homes. The Internet of Things may be a venture that suits Google more than its Motorola unit.
Although maintaining a high tech business may not be that hard a job to accomplish these days, Google has been let down in this department. The failure of its Motorola Mobility unit led to it being hurriedly sold off to Chinese giant, Lenovo for under $3 billion.
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Let us not forget that about two years ago, Google bought Motorola for close to $12.5 billion. Yet, hope springs eternal in the human breast. The grand daddy of search engine companies is not disheartened. In fact, its top execs admit that they have barely started on the journey of futuristic bliss. The manufacture of great stuff for consumers is somewhere in the works.
“This does not signal a larger shift for our other hardware efforts,” wrote Larry Page, the company’s CEO, in a blog post announcing the Motorola deal. “The dynamics and maturity of the wearable and home markets, for example, are very different from that of the mobile industry. We’re excited by the opportunities to build amazing new products for users within these emerging ecosystems.”
The reason behind the smart phone fiasco was that all efforts at imitating Apple didn’t work out in real life. And with Microsoft’s purchase of Nokia, it left Google biting the dust. Then a third big gun, Samsung Electronics, took a large piece of the pie too.
Google was left bewildered by all the competition. But that does not mean it lacks in other fields of endeavor. Rather, some of the extremely innovative inventions coming from its labs include: self-driving vehicles, computerized wearable glasses and smart homes.
The Internet of Things will make all the promises of the computer revolution appear before our very eyes in material form. What was once limited to the theoretical realm is about to become a practical reality today.