Apple has released three commercials for the iPad Air verse campaign. Are these ads to arty? Online view counts are very low.
Apple has released an ambitious campaign for the iPad Air with What is your verse. Apple tries to inspire iPad Air use by capturing what people already do with the iPad Air. The ads consist of stunning visuals and poetic reading. Here is the problem though I think. The ads are not entertaining or up lifting. They are some kind of art. While the first Your Verse iPad Air commercial still got over 1 million views (online since three weeks) the two follow-up iPad Air verse ads have not even reached 100,000 views since a week.
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The iPhone 5S TV ad Liquid Mastered got in comparison almost 2 million views. The whole idea of featuring inspiring uses of the iPad Air is good, but the presentation could be more entertaining or have more action.
I hope Apple is not considering running one of these ads as the rumored Apple Super Bowl 2014 Ad.
Watch all three iPad Verse commercials below.
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