The company is focusing more on its new fresh devices and considers gaining back its profitability the most important thing at the moment
Talking of gadget trends, the new wearable devices have slowly started falling into the mainstream and there is certainly no doubt about the popularity they have received in the past two to three years. They ease with which they are being accepted by the customers has led many companies to try their luck with their own line of wearable. But Blackberry seems to be indifferent to this current trend and it has no plans as yet to take the bait.
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The CEO John Chen was very certain about his plans at the MWC 2014 and he held back nothing when asked the question whether Blackberry will have a wearable line or not. He clearly stated that so far there were no plans for a wearable device from Blackberry but of course he was talking only for now. The future years might see a wearable from Blackberry or might not. Over the past few months, the major focus of the company had been on its new devices (and we had two new smartphones being announced at the MWC).
Plunging in the market for the wearable devices would be a big risk for Blackberry and the company isn’t ready for such a take. For now, the focus is solely on getting back the once thriving customers base with fresh devices and making the company profitable once again.