Meet People At SXSW ... While Working Out And Losing Weight

Posted: Feb 28 2014, 3:06pm CST | by , Updated: Mar 1 2014, 12:46am CST, in News | Technology News

Meet People At SXSW ... While Working Out And Losing Weight
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South by Southwest (SXSW) in Austin, TX has become one of the most important conferences of the tech industry, and I’m very excited to attend for my first time (finally). Our team at ff Venture Capital is hosting for the second time ff MASSIVE, a 2.5 day event (Friday-Sunday) at Empire Control Room & Garage in the heart of downtown Austin.

But, here’s the problem: SXSW is famous for a jam-packed schedule, infinite free food and drink, minimal sleep, and radical overstimulation. With the crowds, plethora of panels, concerts, events, and parties, it is also very easy to go into sensory overload and forget about health and wellness. And that’s not an outcome I suspect many people are happy with, especially once they leave the festivities, barely feeling alive.

We’ve designed the ffVC “Fitness Office” to promote health, and we’ve tried to do the same thing at ff MASSIVE. We’ve arranged for the people at our event and tech media to box one another with Rock ‘Em Sock ‘Em Robots, and they can exercise their brains with the Interaxon Muse. We’ll be serving barbeque, which by paleo standards is health-conscious (although I know some have different views on that!).

In preparing for the conference, I looked at the First Timer’s Guide to SXSW and The Top 10 Parties at SXSW, but I couldn’t find any information about how to survive SXSW without gaining weight and while keeping your training rhythm. So, I asked our able intern Julia Sahin to do some research.

For both SXSW and other cities globally, a great resource for the fitness-minded traveler is Athletic Minded Traveler. Jim Kaese, Editor-in-Chief and member of the EVEN Hotels Wellness Advisory Board, observed, “Go [to a conference] with the right mindset. Don’t think you are going to have all sorts of time to start a new or expand on your training regimen that you follow at home. Your goal should be to maintain fitness, not build. Plan on 20-30 minutes of cardio, which is enough to give you all the benefits of exercise: better sleep, immunity boost, and brain power throughout the day.”

If you have further suggestions for how to stay fit at SXSW, please add them in the comments!


Blood Sweat ‘n’ Beers. A kick-ass event for start ups.
Friday, March 7, 10:30 AM
RIDE Indoor Cycling, 117 Lavaca St

Dance with DJ Robert Delong from Octopus Project at ff MASSIVE
Friday, March 7, 9 PM
Empire Control Room & Garage, 606 E 7th St

Armour3.9 Community Run SXSW
Saturday, March 8, 8-11 AM
1206 W 4th St

City Running Tours presents SXSWi 5K 2014

Saturday, March 8

8:30-9:30 AM

Luke’s Locker

115 Sandra Muraida Way

Dungeons & Dragons Yoga at Resolute Fitness

Saturday, March 8


5145 North FM 620

Suite F120

Dance with Vintage Trouble at ff MASSIVE

Saturday, March 8

9 PM

Empire Control Room & Garage

606 E 7th St

#IWILL Austin Boot Camp with Under Armour SXSW

Sunday, March 9

8-11 AM

1206 W 4th St

Dance at ff MASSIVE (Djs to be announced soon)

Sunday, March 9

8 PM

Empire Control Room & Garage

606 E 7th St

MapMyFitness + Adobe Monday Motor ride SXSW

Monday, March 10


1206 W 4th St

Lady Bird Lake Trail

A great trail for running, accessible from most Downtown Austin hotels

You can also take advantage of your hotel gyms, available at the Hilton, Courtyard Marriott, Hyatt Regency, The W, Hilton Garden Inn, The Driskill, Sheraton, Omni Hotel, Embassy Suites, and others. Gold’s Gym Austin location has classes between noon and 2 PM on Friday, 101 West 6th St.


Austin Farmers’ Market

422 W. Guadalupe in Republic Square Park

Pick up healthy snacks, baked goods, or prepared goods

Open Saturdays, 9AM -1PM

Blenders and Bowls

206 E. 4th St

Austin’s first açaí café with smoothies and customizable açaí bowls

Daily Juice

205 W. 3rd St

Fresh juices and salads. Daily Juice also does grab n’go.

Extreme Pita

515 Congress Ave #130

Fresh, chef-inspired recipes with pita: wraps, flatbaked pita, salads and soups


Storefront: 621 Congress Ave.

Food Truck: 450 E. 7th St.

Turkish and Greek-style food

Thistle Café

221 W. 6th St

Breakfast and lunch with a Mexican touch

Plated (ffVC portfolio company)

Get fresh, local ingredients for a reasonable price delivered to where you are and create your own gourmet meal in less than 30 minutes.

Truluck’s Seafood

400 Colorado

Seafood and steakhouse


801 South Lamar

Sushi bar and gourmet Japanese fusion cuisine


Finding your fit at SXSW Meet Up

Saturday, March 8

9:30-10:30 a.m.

Meet Up tent

E 6th St & Neches St

A Fun, Fit Future: Social Media Takes on Fitness

Saturday, March 8

3:30-3:45 PM

Austin Convention center

Ballroom F

500 E. Cesar Chavez

Connected Fitness 2.0: Shaping Healthy Behaviors

Saturday, March 8

5-6 PM

Hilton Austin Downtown

Salon F

500 E. 4th St

Fitness Wearables & the Quantifiable Self

Monday, March 10

5-6 PM

Hyatt Regency, Texas Ballroom 5-7

208 Barton Springs Rd

With this list and your panel schedules in hand, you’ll be ready for all the festivities. Stay active, eat well, stay hydrated and visit us at ff MASSIVE . See you at SXSW!

Image: via

Source: Forbes

This story may contain affiliate links.


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