Apple Loop: IOS 7.1 Adoption, SXSW, Smartwatch Patents, Japanese Marketshare, And Flappy Bird

Posted: Mar 15 2014, 1:11am CDT | by , Updated: Mar 15 2014, 1:44am CDT, in Technology News


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Apple Loop: iOS 7.1 Adoption, SXSW, Smartwatch Patents,

Keeping you in the loop on a few of the very many things that happened around Apple over the last seven days.

Apple’s iOS 7.1 update now running on one in four devices.

The big consumer news this week has been the release of iOS 7.1. The update to Apple’s mobile operating system addresses a number of issues, and adds support for CarPlay (previously known as ‘iOS in the car’) paving the way for car manufacturers to create customised controls in the car that work with an iPhone 5, 5s, or 5c. Michael Wolf has more thoughts on CarPlay here on Forbes.

What I find impressive is the uptake of 7.1. After seventy-two hours, one in five eligible devices had updated to the new version of the OS, and as of writing this article, the percentage is at 26.4% (data from MixPanel). Contrast this to Android, where a new release of the core OS requires far more regulatory hurdles and partners to clear an update… currently 6.48% of Android devices are running Kit-Kat 4.4 (MixPanel).

Apple Go Subtle To Win South by Southwest Music

Apart from the more unsavoury antics of Lady Gaga, Apple’s appearance at the annual SXSW music festival in Austin has allowed them to do some smart brand promotion to music lovers. Just a few blocks away from Samsung’s two blogger lounges, the first iTunes Music Festival took place in the 2,750 seater Moody Theater (home of Austin City Limits, a long running music programme) and let the music and energy speak for itself.

Was it a loud and brash branding moment? No. Will it have increased Apple’s presence as one of the homes for modern music? Most definitely. Did Apple need a fifty foot high vending machine to be noticed? No, but Doritos did.

They just needed to say “we love music, here you go, enjoy”.

iOS Can Claim Half The Smartphone Market Share In Japan

The combined market share of the iPhone 5s and 5c has captured 50.4% of the smartphone market share in Februaru, reports Chuck Jones. Building on the 44% share in December, keen watchers will note that the lion’s share of the sales are for the iPhone 5s (44.5%) compared to the 5c (5.9%). While the 5c seems to have held up over the Christmas sales period, there is not a huge amount of depth in the ongoing sales of the lower-priced iPhone variant.

Cut Through The Hype With Flappy Toy

I also want to pick out Flappy Toy. Designed and prototyped by PowWow Toys, the small company picked up a lot of buzz and love in the hype of the interactive side of SXSW with their plush controller for Flappy Bird. Getting noticed in Austin at SXSW is an art, but the rules to be noticed are broadly the same for any business… capture the zeitgeist, have a smart demo, and show a company’s value as quickly as possible.

The ROI Is Not Everything

Tim Cook’s barbed retort to the National Center for Public Policy Research (NCPPR) is worth noting, as it gives a very quick insight into why Apple makes certain decisions. “If you want me to do things only for ROI reasons, you should get out of this stock.” Steve Denning highlights the thinking behind the statement, and why the long-term benefits of activities like the App Store, software upgrades, and events like the iTunes Festival provide a long-term return to Apple far in excess of any short-term profits that could be made if they were heavily magnetised.

Another Patent Indicates The Apple Watch Is Coming

The weekly patent application release from the USPTO has an interesting application by Apple. #20140074431 for ‘Wrist Pedometer Step Detection ‘ was filed in September 2012, and talks about accurately counting the steps taken through a wrist based device. It’s another pointer towards Apple’s potential entry into the wearables market being focused on fitness, rather than an all-encompassing smart watch.

That’s it for this week on the Apple Loop, have a great weekend, and see you here next week! Forbes’ previous Apple Loop column can be found here.

Apple's Most Unforgettable Ads

Source: Forbes

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