Apple purchased a company that specializes in speech recognition to makeover the feature
Apple put a lot of work into Siri, the iPhone’s virtual assistant, but not too many people have actually used it. In order to help it along, it looks like Apple quietly purchased a speech recognition company that will help them give the feature new life and make sure that it is more helpful than ever.
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Dragon dictation software has been one of the leaders in the industry for a while, but employees from the company have since moved on and formed Novauris Technologies. That is the company that has now been purchased by Apple after they previously developed systems for Samsung, BMW, Verizon, and Panasonic. This could also be another way of preventing Samsung from getting a leg up on Apple as their legal battles continue to play out in court.
Siri has a lot of potential, but a lot of users feel like it just wasn’t executed properly. Surveys have shown that a small percentage of people use it on a regular basis, but that doesn’t mean that they aren’t willing to start using it if it proves more useful in the future.
Apple hasn’t commented on this purchase publicly, but they did say that they buy companies from time to time, something that seems to be the party line for these kinds of inquiries. Regardless, the future of Siri might be brighter than many have thought, and might even be moving offline in some cases, making it faster, easier to use, and more user friendly. Stay tuned for more information as it becomes official.