Lunch With Apple CEO Tim Cook. How Much Is It Worth?

Posted: Apr 25 2014, 2:22pm CDT | by , Updated: Apr 25 2014, 5:09pm CDT, in News | Apple

 
Lunch With Apple CEO Tim Cook. How Much is it Worth?
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iPhones are selling even better than expected, iPads not so much, but what is the one thing Apple has that fans out there would be willing to shell out the really big bucks to interact with? How about CEO Tim Cook’s brain?

For the second year, Cook is participating in a charity auction by offering up the opportunity to lunch with the man at the helm of one of the most successful brands and companies on Earth. The auction happening online at Charitybuzz benefits the Robert F. Kennedy Center for Justice and Human Rights and is valued at $100,000, although last year’s auction of lunch with Cook wound up fetching over $600,000.

If you’ve got that kind of cash to spend on an hour-long lunch at Apple headquarters with one of the most notable executives on the world stage today, the good news is that the cost of the actual meal is included and you can bring along a plus one. However, the lot cannot be re-sold or re-auctioned, travel and accommodations are not included, and you’re at the mercy of Cook’s schedule.

Last year’s auction, which was actually just for coffee — there’s less time to talk when you’re chewing on a sandwich — was won by an anonymous high bidder who paid $610,000. So far, less than 24 hours since the first bid was placed in this year’s auction on Thursday, the top bid for lunch with Tim Cook is $62,500 from a bidder using the handle ‘KB_Covers,’ which also happens to be the name of a California company that makes keyboard covers for Apple computers.

The auction ends May 13.

Let me know in the comments how much you’d value an hour of Tim Cook’s time at.

To jack in to my brain and get more on the latest in science, tech and innovation, follow me here on Forbes, as well as on Twitter @ericcmack and on Google+.

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