Amazon Prime subscribers can now enjoy unlimited music streaming, thanks to Prime Music.
A few hours after the New York Times reported that Amazon's long-rumored music streaming service is expected to be announced on Thursday this week, Amazon quietly launched the service today.
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The website for Amazon's Prime Music just went live. True to reports, Prime Music will be an add-on to Amazon's Prime service which costs $99 a year. '
The perks for an Amazon Prime subscription includes unlimited ad-free access to movies and TV shows, as well as free two-day shipping and over 500,000 books to borrow for free. Prime users can borrow one book a month.
Now with the addition of Prime Music, Amazon is hoping to attract more subscribers. In April, Reuters reported that Amazon has over 244 million active customers. Amazon has roughly 20 million Prime subscribers.
But don't get too excited, though. Amazon's music streaming service will be limited, according to the New York Times.
That appears to be the case. I did a quick search for Lady Gaga and Katy Perry, both of which are Universal Music Group artists, and I couldn't stream their songs. I can, however, buy their music.
Sources told the New York Times that Amazon successfully signed licensing deals with Sony, Warner Music, and other record labels. But for some reason, Universal did not sign an agreement with Amazon.
It is worth noting that Amazon has yet to announce Prime Music. I4U is still waiting for an official response from Amazon.