Focusing on the Las Vegas Licensing Expo rather than E3 this year, Rovio reveal a new game in their Telepods product line: Angry Birds Transformers.
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In its press release Rovio reveal that this will come multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the the Telepods.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!”
Although not explicitly stated it seems that this will be an extension to Rovio’s successful kart racer Angry Birds Go! This would offer a new set of characters to race with and new courses to race around, each with a Transformers theme.
Although not dated yet, Angry Birds Go! Transformers will follow the upcoming Angry Birds Stella that launches in September 2014. From the reveal image it seems that we have the following characters:
- Optimus (Red)
- Bumblebee (Chuck)
- Heatwave (Terence)
- Unknown/Springer? (Hal)
- Matrix (Egg)
- Unknown/Megatron? (Mustache Pig)
- Unknown/Spike? (Pig)
Further investigative work online reveals more potential details around the new Angry Birds Go! Transformers game. Back in January, shortly after the London Toy Fair 2014, there were Angry Birds Transformers product names being mentioned online.
Most interesting is this list of toys that appeared briefly on the Hasbro website in Nov 2013:
- Tra Ab Racer Helmet Pig Adrian A8457
- Tra Ab Racer Mustache Pig Max A8456
- Tra Ab Racer Red Bird Optimus A8447
- Tra Ab Racer Soundwave Chef Pig A8459
- Tra Ab Racer Terence Heatwave A8453
- Tra Ab Racer Yellow Bird Bumblebee A8448
- Tra Ab Racers Ast A8387
- Tra Ab Unicron Race Set A8386
- Angry Birds Go Tf Aerial Assault A7639
- Angry Birds Go Tf Jenga Bumblebee Game A7639
- Angry Birds Go Tf Jenga Game Packs A9262
- Angry Birds Go Tf Jenga Optimus Game A9261
- Angry Birds Go Tf Jenga Vehicles Ast A7873
- Angry Birds Go Tf Vehicle Galvatron A9267
- Angry Birds Go Tf Vehicle Heatwave A9264
- Angry Birds Go Tf Vehicle Lockdown A9265
- Angry Birds Go Tf Vehicle Soundwave A9266
- Angry Birds Go Transformers Rowdy Racers A7873
It will be interesting to see how Rovio brings these Transformer characters and special moves into the digital experience and in particular the balance between virtual and physical in-app purchases. With both Skylanders Trap Team and Disney Infinity 2.0 working hard to extend their audience, the toys to life gaming space is becoming quite crowded.