Sex Tape Movie Has Sneaky Online Marketing Campaign

Posted: Jul 9 2014, 3:13pm CDT | by , Updated: Jul 9 2014, 3:15pm CDT, in News | Also on the Geek Mind

Sex Tape Movie has Sneaky Online Marketing Campaign
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I stumbled across a post from the managing editor of BroBible, a site that I’m told is a must-read for the testosterone-driven set. In this particular post, J. Camm laments the inane PR pitches for this app or another that incessantly penetrate his inbox on any given day.

“It’s exhausting opening all of them, knowing that the vast majority of them will hit my trash folder without tardiness or delay,” he writes.

Yet, there’s one app pitch that definitely stuck a resonant chord with him:

“But today, when I started to read the pitch email about Disckreet (a skeet, skeet, skeet…) I thought to myself, ‘Well, this is different. This is something my fellow man needs to know about. This can save lives.’”

The premise of Disckreet is simple, if it actually works… Any couple using the app will not have to worry about that sex tape they consensually shot finding its way into the public domain without their mutual consent.

Now isn’t this all too convenient? Could BroBible be the unwilling dupe in an insidious marketing campaign for the new Cameron Diaz-Jason Segel flick “Sex Tape” (July 18) in which their sex tape inadvertently finds its way into “the cloud” for all to view?

Couple this with the growing phenomenon and ensuing media coverage of “revenge porn” sites that serve as a repositories of sexual images, posted without consent by (mostly male) partners following especially nasty breakups. Even The Economist wonders

“How should the online publication of explicit images without their subjects’ consent be punished?”

Either a) this new app is ingeniously timed, or b) BroBible has been taken for a ride:

“If you and your current concubine — who you may want to throw to the curb eventually — are in the business of making videos of your carnal passions, Disckreet might not be a bad $.99 investment.”

If the former, here’s the link on the App Store to take it for a romp. If the latter, I wonder why the movie’s PR team chose the guy site BroBible, versus, let’s say, Jezebel.

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