By September 2014, Google will stop using the term "free" for all games containing in-app purchases.
Following a move by the European Commission to take action against in-app purchases, Google has agreed to stop using the word "free" on games that have in-app purchases.
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In a statement released today, the European Commission emphasized that games marketed as "free" must not mislead consumers about the true costs involved. Furthermore, EC points out that apps must not contain direct exhortation to children to buy items in a game or to persuade an adult to buy items for them.
Google and Apple, for example, must inform consumers about the payment arrangements for purchases and they should not be debited through default settings without the consumer's consent.
By September 2014, Google will stop using the term "free" for all games containing in-app purchases, the European Commission said. Google has also agreed to set guidelines for its app developers to prevent direct exhortation to children and it has also adapted its default settings, so that payments are authorised prior to every in-app purchase, unless the consumer actively chooses to modify these settings.
Meanwhile, Apple was criticized by the EC for not addressing concerns linked to in-app purchases. Apple has yet to issue a statement.
Source: European Commission