Cable companies making things hard for Apple
Apple released their Apple TV to a lot of fanfare, but there has not been a significant update to the device in years. This could come as a problem, since Roku and Google are constantly working on improving their services.
Apple has updated their software before, but this could be the first major upgrade. Apple employees have revealed that there is a major problem with upgrading Apple TV and that is the cable companies themselves. The Comcast-Time Warner Merger has certainly slowed things to a crawl, but sources say that they are all dragging their heels when it comes to working on a deal that will allow live streaming on Apple’s device.
CNBC has already signed on for live broadcasts, and Fox recently joined the on demand band wagon, but that still leaves a lot to be desired when it comes to those cutting the cable cord. With companies like Roku and Google on the rise, Apple has to step up their game in a big way, although that might be a problem since the upgrade might not be released until some time in 2015.
Apple already has a number of products on the horizon, even if they have to delay the release of the Apple TV’s upgrade. With the iWatch and iPhone coming soon, fans might be appeased for the time being. Once the cable merger is settled, it could only be a short period of time before they are back on track.
Source: Apple Balla