Nielsen Says Software Glitch Subtly Skewed TV Ratings Since March

Posted: Oct 11 2014, 2:09pm CDT | by , in News | Latest TV News

 
Nielsen Says Software Glitch Subtly Skewed TV Ratings Since March
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NIELSEN STATEMENT REGARDING NETWORK RATINGS ATTRIBUTION

Though it hasn’t been confirmed as yet but Nielson has reported that it has misallocated some viewership results and this could possibly go in the favor of ABC and also that it is now reissuing total-day ratings from the beginning of the current TV season. Patricia McDonough, Nielsen SVP Planning Policy and Analysis says that “It’s a small error within statistical tolerance."

This is not going to cause some major effects on the programs and it has been estimated that approximately 98% of the programs won’t be affected by more than .05 of a ratings point. However, it still remains to be determined whether this would result in make-goods or not since those are more often based on the so-called C3 numbers which show the amount of live and delayed viewing over three days. These numbers for the season are going to be out by Monday and according to Nielson they will not be taking into account the software error.

The software only got updated last night after the problem was detected on October 6th according to Nielsen Global President Steve Hasker. The Media Rating Council is to review the entire situation and determine what happened to the software. After this review an analysis of the entire situation will be issued.

The likelihood of an issue surfaced at the start of the fall TV season as the quantity of viewers expanded. It was especially detectable at ABC where — as my partner Nellie Andreeva reported a week ago — the system's quick nationals in grown-ups 18-49 and aggregate viewers were balanced up consistently for the initial nine days. On eight of the nine nights, the whole ABC lineup went up in the finals. That implied 20 projects saw a lift without a solitary descending change in 18-49. Over the same period, the other significant show systems saw 15 modification joined — nine up a tenth and six down a tenth. Nielsen declined to say whether ABC may have profited from its glitch, saying that the system was qualified for survey the numbers before they're discharged on Monday.

According to Hasker’s point of view, the errors were small but Nielson wanted to address it from a belief in “absolute transparency on ratings.”

source: nielsen, via

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.

 

 

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