T-Mobile Announces New Un-Carrier Initiatives To Attract More Consumers

Posted: Mar 19 2015, 7:46am CDT | by , in Technology News


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T-Mobile Announces New Un-Carrier Initiatives to Attract More Consumers
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John Legere's “Un-carrier” strategy may sound unconventional, but it seems to be working. The crafty CEO of T-Mobile has announced a new bold move to funnel customers from rival carriers like Verizon, AT&T, and Sprint. At the company's Un-carrier event, Legere revealed two initiatives dubbed "The Un-contract" and "Carrier Freedom."

The first step, Un-contract, aims to put an end to price uncertainty by not raising wireless rates. Those with a Simple Choice plan can keep their current plans without abrupt changes in rates. Legere said that the Un-contract initiative is all about giving and not taking. T-Mobile is the Un-carrier and everything that other carriers are doing, we will undo, he said.

On the other hand, Carrier Freedom is a move that promises to free consumers that are locked to contracts with other carriers. To do that, T-Mobile will cover the outstanding payments of their contracts when they transfer to T-Mobile.

Millions who feel stuck with AT&T Next and Verizon Edge can move to T-Mobile without the risk, Legere said, adding that Carrier Freedom is the next phase in bringing more choice and flexibility to what he calls a broken industry. T-Mobile hopes to free around 29 million consumers locked to plans from old-school carriers by paying up to $650 per line. Businesses with more than 10 lines can also get up to $100 per line.

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The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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