Amazon Revamps Product Reviews System With Machine Learning

Posted: Jun 22 2015, 5:57am CDT | by , in News | Technology News

 
Amazon Revamps Product Reviews System with Machine Learning
  • Amazon to Introduce Machine Learning as an In-House Mechanism

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The e-commerce giant known as Amazon is to introduce machine learning as an in-house mechanism among the wide repertoire of tools at its disposal.

Amazon is about to shake, rattle and roll! Its novel platform which deals in machine learning is going to enter into a customer reviews mode. This in-house technology will serve to renew its sense of better and more streamlined reviews.

The reviews will undergo evolution and thus the overall tenor will get more and more fluid and form-fitting over the years. The ultimate aim is to make customer reviews more practical and pragmatic in their very nature.

The initiative was begun on Friday and will probably have little to no effect for the time being. But as Amazon learns from its mistakes, it will roll with the punches and create a platform for a brighter tomorrow.

The commonly-used 5 star rating system for products on Amazon will undergo radical change and the changes will be gradual. But as they say slow and steady wins the race. Within a few years the whole ratings system will be altered so much so that it will be unrecognizable.

Whether this new platform will go international is another story. Amazon is keeping mum regarding this aspect of its basis strategy. Let the game begin on a firm footing and when it is established in America and the rest of the western world, maybe than the other countries can become valid candidates for the amenity. It’s been over two decades since customer reviews have been appearing on Amazon’s websites as a regular feature.

Both popularity and transparency as well as high quality are the reasons behind the review system. Since purchasers cannot test or tangibly feel the products, this ratings system is in place to ensure fairplay and a sort of caveat emptor clause in the transactions.

Any and all changes in the customer reviews system will be taken with prior knowledge of their effects on the customer base. No step will be taken without the necessary feedback of the consumer population.

In April of this year, Amazon even went to the extent of suing a couple of fake websites that were trying to hand customers a raw deal. The whole goal of the Amazon experience is to allow the use-value of products and services to reach the peak of perfection.

And while people are definitely more important than products, how would people fill the vast amounts of leisure time available today without the ten billion technological products that are to be found in the marketplace.

Source: CNet

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