Facebook Reportedly Introducing Shops Inside Facebook Pages

Posted: Jul 16 2015, 12:53am CDT | by , Updated: Jul 16 2015, 1:00am CDT, in Technology News


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Facebook Reportedly Introducing Shops Inside Facebook Pages

Facebook is capitalizing on its platform to boost its ecommerce strategy. The world’s number one social network is expected to generate $60 billion this year from digital advertising.

Not to be outdone with Google’s crafty “Purchases on Google” feature, Facebook is now planning to allow users to setup ecommerce shops within Facebook Pages. According to BuzzFeed, the micro shops will be able to process purchases, thanks to a buy button that will speed up the shopping experience.

“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” says Emma Rodgers, the Product Marketing Manager at Facebook.

The ecommerce shops are still in the testing phase, the report said. However, if the outcome is positive, Facebook might bring the feature to all users. Rodgers didn’t say how many companies have joined in the piloting program. She said that the project is in its early stages so she can’t share the names of the participating businesses.

Furthermore, Facebook created a mock-up of the project, showing how it works. Below the toolbar and “About ”section is the “Shop” which contains the list of your products and other shopping options. Facebook plans to add incremental features and capabilities in the future. The project is a brilliant move, considering the number of users that Facebook has.

This story may contain affiliate links.


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<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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