EFF Announces New Do-Not-Track Web Standard

Posted: Aug 5 2015, 10:12am CDT | by , Updated: Aug 6 2015, 1:02am CDT, in News | Technology News

EFF Announces Do-Not-Track Standard for Web Browsing
Credit: Getty Images
  • The electronic frontier foundation announces new standard for Do-Not-Track on web!

Don't Miss: This How to find Fingerlings in Stock

The browsers functionality by the privacy watchdog has been set up in partnership with several companies.

EEF (Electronic Frontier Foundation) just announced a new set of standards. The privacy watchdog company has set up the standard on the Do-Not-Track feature of web browsing.

The standards are a part of a new partnership with several companies. Companies such as Disconnect, AdBlock and DuckDuckGo have entered the partnership.

The new standard is a sort of upgrade on the Do-Not-Track policy. The new standard will aim to be more powerful than the present policies.

The Do-Not-Track functionality is a feature found in many web browsers. The feature is responsible for making sure websites do not track the activity of web users. Nowadays several sites track user activity for their own purposes. The Do-Not-Track policy makes sure the tracking does not take place. Browsers such as Chrome and Firefox have the feature.

The present Do-Not-Track guidelines consist of sending a request to the sites who track activity. The sites read the browser history and even sell it to advertisers.

EFF Chief Computer Scientist Peter Eckersley is happy with the new guidelines. Many web services have come forward to end stealth tracking from the web.

“We are greatly pleased that so many important Web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history,” said EFF Chief Computer Scientist Peter Eckersley.

“These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce.”

EFF stated the new venture will allow the online commerce industry to grow. Since privacy is important more companies are taking initiative to stop tracking. Tracking without permission or knowledge is commonplace on the web. But EFF will work with advertising technologies to stop it.

The new DNT approach will make sure user privacy and rights are protected. The DNT will allow fair advertisement to co-exist with privacy.

“The failure of the ad industry and privacy groups to reach a compromise on DNT has led to a viral surge in ad blocking, massive losses for Internet companies dependent on ad revenue, and increasingly malicious methods of tracking users and surfacing advertisements online,” said Disconnect CEO Casey Oppenheim.

“Our hope is that this new DNT approach will protect a consumer’s right to privacy and incentivize advertisers to respect user choice, paving a path that allows privacy and advertising to coexist.”

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem

Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News


The Author

M. Affan covers the hottest news that captivate the web today.




comments powered by Disqus