Periscope Hits 10m Users

Posted: Aug 12 2015, 5:18pm CDT | by , in Latest Business News


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Periscope Hits 10m Users
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The company announced the milestone - where else - via video on the service.

At first, many people weren't sure it would succeed. Periscope has proven that a slow start does not mean that all is lost - something that is strange in today's fast paced world. The company has reached over 10 million downloads and active users in just 4 months, according to an announcement today.

While this is certainly an amazing feat, that isn't what the company is focusing on. Instead, they want to highlight the sheer amount of video that is being shared using the service. If you aren't familiar with the service, Periscope is basically a livestream between a user and whoever else wants to watch. The creator can then talk to the viewers through a chat feature. It has become popular for everyone from singers and YouTube personalities to talk show hosts and business owners. The lifetime of content, which amounts to just over 350,000 hours of video streamed per day according to the service, is massive. It doesn’t even include the videos viewed through browsers on, as the service is still looking to track Time Watched on that medium.

Periscope detailed in a blog post why the service was prioritizing Time Watched over more conventional metrics like monthly active users:

Optimizing for DAU/MAU doesn’t properly motivate our team to create a product that people love. Here’s why: if we were motivated to grow DAU, we’d be incentivized to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads. This direction doesn’t necessarily lead to a better product, or lead to success for Periscopers.

Kayvon Beykpour, who is Periscope’s cofounder and CEO, held a Q&A periscope stream earlier today discussing the post. During the conversation, he revealed that the company currently employs 23 people full time, Twitter will continue to support the service, and that they have current plans to add advertising to the service.

He also said that one of the main plans moving forward is reducing the amount of abuse.

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<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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