Gartner: Apple Gains And Samsung Loses Smartphone Market Share

Posted: Aug 20 2015, 7:20am CDT | by , in News | Apple

 
Gartner: Apple Gains and Samsung Loses Smartphone Market Share

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Ahead of the iPhone 6S launch the iPhone is doing well according to a new Gartner report.

According to a new Gartner report the overall Smartphone market has the slowest growth rate since 2013 in Q2 of 2015.

"While demand for lower-cost 3G and 4G smartphones continued to drive growth in emerging markets, overall smartphone sales remained mixed region by region in the second quarter of 2015," said Anshul Gupta, research director at Gartner.

Despite the launch of new Galaxy S6 models, Samsung's premium phones continued to be challenged by the Apple iPhone 6. Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in the second quarter of 2015.

iPhone sales increased 36 percent, which helped Apple gain 2.4 percentage points in market share. Apple recorded strong iPhone replacements in both emerging and mature markets and particularly in China. Total iPhone sales in China grew 68 percent to 11.9 million units.

Huawei benefited the most by weak Samsung sales. Huawei recorded the highest sales growth rate of 46.3 percent, thanks to strong overseas sales and 4G smartphone sales in China.

Worldwide mobile phone sales to end users totaled 446 million units during the second quarter of 2015. This is only 0.4 percent increase year over year.

Android is still by far the most used mobile operation system with a marketshare of 82.2% followed by iOS with 14.6. Android lost 1.6% year-over-year and iOS gained 2.4% according to the new Gartner report.

Q2 is not the most exciting quarter for smartphone sales. Q4 is where the battle is fought.

There are still several new smartphones to be released until Fall including the new iPhone 6S.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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