Apple TV Sales Rank Fourth In US Streaming Device Market

Posted: Aug 21 2015, 1:17pm CDT | by , in Rumors | Apple

Apple TV Sales Rank Fourth In US Streaming Device Market
Parks Associates

Apple TV is not so famous after all

The Apple TV was the fourth most well known streaming media device in the United States in 2014. The news was reported by Parks Associates.

The sales of the Apple TV were overshadowed by Roku, Google, and Amazon sales. Roku keeps on being the most famous brand in terms of streaming media device.

Roku represents 34 percent of units sold. Google and its Chromecast were responsible for 23 percent sales. Amazon's Fire TV was the third choice, while Apple came in fourth.

In 2013, the Apple TV was the third most popular streaming media device. However in 2014, it fell behind the recently introduced Fire TV and Fire TV Stick.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Regarding the matter of continuous use, Roku devices are obviously at the highest point.

37 percent of families use Roku device, 19 percent use a Google Chromecast, 17 percent use an Apple TV, and 14 percent us an Amazon Fire TV or Fire TV Stick.

Apple, Roku, Google, and Amazon were responsible for 86 percent of all combined streaming media device sales.

Barbara Kraus, Director of Research at Parks Associates, said; “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."

With another Apple TV coming soon, we can expected Apple sales to increase in future.

The new Apple TV will have a full App Store with games and applications, more storage and a touch-based remote control.

It will also include Siri integration and a refreshed design and operating system.

The disagreement with content rights owners over licensing fees has delayed the launch till 2016.

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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