Xiaomi Planning To Conquer African Market

Posted: Aug 22 2015, 10:53am CDT | by , in News | Technology News

Xiaomi planning to Conquer African market

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After India, Africa is next in line for Xiaomi

Xiaomi is successfully making its place across globe. Just on Wednesday, the company announced that it is planning to enter ten countries this year.

These countries include India, Brazil, Indonesia, Russia Malaysia, the Philippines, Mexico, Turkey, Vietnam, and Thailand.

Out of the above mentioned, Xiaomi has already started to enter some famous markets. It has success duly entered into Indian Territory with good output.

A new report now finally suggests that an Africa expansion is soon to be expected. The report was revealed by Forbes. Xiaomi has already partnered with an Africa wholesaler.

“Mobile In Africa” - which has beforehand distributed Apple Inc's. products. The partnership tends to take Xiaomi products to 50 sub-Saharan countries. As reported by Forbes.

The report doesn't determine which of Xiaomi's phones may hit Africa to start with.

But by the given nature of the business sectors, like India and other developing markets, we can presume that Xiaomi will wager on its entry level phone, for example, the Redmi 2.

The distributer president, Van Spaandonk, told Forbes: Xiaomi is “very well suited to the needs and income levels of the emerging middle classes in Africa.”

He further said “There is a great need for mobile technology in Africa that is of top-notch quality but still affordable. What I found in Xiaomi is a company, and a business model, that can accommodate the needs of African consumers.”

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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