Microsoft Android Apps Are Cunning Marketing Weapons

Posted: Aug 25 2015, 7:55am CDT | by , in News | Technology News

 
Microsoft Android Apps are Cunning Marketing Weapons

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Microsoft has released two new Android app recently that basically say: "Look how cool Microsoft's app are and they are even better on Windows 10 Phones."

Microsoft has 70 Android apps released on the Google Play store. The latest two apps are marketing weapons that "attack" Android from within. Bing for Android brings a feature that preempts Google's planned On Tap Now. The Cortana app basically says, look this is what I can do on Android, I am much better on Windows 10 Mobile.

The new Microsoft strategy to release their apps on Android and iPhones is powerful in many ways. It keeps consumers reminded that there is Microsoft even when they use Android. It helps people work with Microsoft Windows files on their phones and now the apps are marketing Windows 10 on the competing platforms.

Despite the business huge financial issues and layoffs caused by the Nokia acquisition, Microsoft's smartphone business is likely going to have the biggest growth jump yet this fall.

Windows 10 promises a seamless experience across devices. One user interface and one universal platform for apps make Windows 10 very promising. The Windows 10 mobile lags behind the desktop release and is right now in public beta.

Microsoft is expected to unveil the rumored new Windows 10 mobile phones Lumia 950 and 950 XL in October. This will mark Microsoft's big chance to finally make a impact on the smartphone market.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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