New Google Logo Still Obsessed With Primary Colors

Posted: Sep 2 2015, 4:36am CDT | by , in News | Latest Business News


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New Google Logo still Obsessed with Primary Colors

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Blue, Red, Yellow, Blue, Green and Red. These are still the colors of the redesigned Google Logo.

Google unveiled a new cleaner styled logo. One thing that did not change are its colors. The Google logo uses the primary colors from the RGB and RYB color model. The RGB color model is aditive and used for instance displays. The RYB is historical set of colors used in subtractive color mixing.

In 2008, Google Logo designer Ruth Kedar told Wired about the color choice: "There were a lot of different color iterations. We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."

Kedar refers to the RYB model when defining green as a secondary color.

Google also broke the rules again on the crocked letter e. Google released a video showing the evolution of the Google logo.

Google explains that the reason for the new logo is the fact that Google lives now on many devices and not just on the desktop. Heck, the Google logo is also on cars now. That is why the new Google logo has more than one shape. The little blue g icon is replaced with a four-color G that matches the logo.

17 years ago, Sergey Brin made the first Google logo using GIMP. His basic design skills are the reason for the primary colors to be in the Google logo in the first place.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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