Black Friday 2015 Blamed For Slow August Online Sales Growth In UK

Posted: Sep 16 2015, 7:22am CDT | by , Updated: Sep 21 2015, 8:11pm CDT, in News | Black Friday 2017

 

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Black Friday 2015 blamed for Slow August Online Sales Growth in UK
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Black Friday 2015 is coming up. Just recently the Black Friday sales phenomenon has captured shoppers outside of the United States.

Black Friday sales have been part of America's shopping culture. In 2002 Black Friday became the busiest shopping day of the year and held that position on and off over the past decade.

Amazon has tried to export the Black Friday sales hype to Europe. It did not really work until recently. Black Friday in the UK is now a serious shopping event that is now even blamed for slower growing online sales in the summer.

Online trade organization IMRG reports that August was the weakest in 15 years for online retail sales. Year to year growth was only 5%. Compared to the previous month sales even declined by 6%.

IMRG says according to The Guardian that the reason for the slow down is that spending is being held back until Black Friday. Other reasons are disruption from the general election, the strength of the pound putting off overseas customers, and households spending their money on leisure activities instead.

Black Friday 2015 is approaching fast. We expect the first Black Friday 2015 sales to launch likely on October 30th. The first Black Friday 2015 ads will start to surface in mid-October. Last year the Harbor Fright Black Friday Ad leaked on October 14th. I4U News will again offer in-depth coverage of Black Friday

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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