Amazon And Target Start To Advertise Big For Black Friday 2015

Posted: Oct 8 2015, 12:51am CDT | by , Updated: Oct 8 2015, 10:27pm CDT, in News | Black Friday 2017

 

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Amazon and Target started to Advertise Big for Black Friday 2015
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Black Friday 2015 is 50 days away, but some of the largest retailers are already spending big on advertising Black Friday 2015 sales. In the last week of September ad spending on paid keywords jumped almost by 400%. Amazon and Target are responsible for the bulk of the surge in Black Friday ad spending.

According to research of Adgooroo (via Internet Retailer), paid keyword spending on a group of 161 Black Friday keywords in the week of September 27-October 3 jumped to $52,000. The previous week only saw a spending of $12,300. This numbers are based on analysis of  U.S. Google Desktop Text Ad. It does not include mobile ad spend and other advertising networks.

Target and Amazon account for almost half of the spending.

Black Friday 2015 Ad Spend - The Beginning

Interest in Black Friday 2015 has kicked of early October, but it is still on a very low level. The first Black Friday shoppers are looking for guidance on the deals to expect this year in Black Friday sales. Advertising early for Black Friday is a good practice for retailers to pick up these early birds and make sure their shop is part of their Black Friday planing down the road. 

The current advertising spending on Google Adwords for Black Friday pales against what retailers are spending between Thanksgiving Day and Cyber Monday. According to a study by Adgooroo last year, Best Buy alone spent close to $2 million, Walmart $1.2 million, Kohl's $900,000, Target $889,000 and Amazon $837,000. Mind you this is just for 5 days and only the advertising on Google Adwords. It also does not include the tremendous amount retailers spend on Display ads and of course TV ads.

Amazon is promoting its Black Friday landing page with its first Black Friday ads. So far the retailer only promises that Black Friday 2015 will be even more exciting than Black Friday 2014. Target's Black Friday landing page offers to sing up for an Black Friday email newsletter.

Black Friday 2015 could be very different from last year. The first retailer has released its Black Friday 2015 plans and there is a big shift back to keeping stores closed on Thanksgiving Day. We expect to hear soon from other Black Friday retailers if they will follow the lead of Staples.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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