Yahoo's Longest Running CEO May Be Out

Posted: Dec 1 2015, 3:19pm CST | by , in News | Latest Business News


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Yahoo's Longest Running CEO May be Out
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It might be the end of times for Yahoo CEO Marissa Mayer's tenure with the company. She has been the longest running CEO in recent history, but there has been a large outcry against her and people want her to either step down or be fired. She's taking most of her hits because of the recent performance of Yahoo on the stock market. The company's stock is down a whopping 30 percent this year, according to Top Tech News. While she did sell the company's stake in e-commerce giant Alibaba, it probably won't pay out soon enough for her to keep her job.

Many people thought that she would be out months ago, but she announced that she was pregnant and that stopped some of the whispering.

Still, it came back with again, with many op-eds being written about the need to have a bit of a regime change.

Mayer joined Yahoo as CEO and president in July 2012. At the time, Yahoo thought it would be a sign of strength and renewed focus on user experience and advertising.

But now, users are bringing up names like Facebook COO Sheryl Sandlberg, former Yahoo CEO Ross Levinsohn, CBS Interactive president and CEO Jim Lanzone, and YouTube CEO Susan Wojcicki to replace her.

Greg Sterling, the vice president of strategy and insight at the Local Search Association, said that he thought that Mayer made mistakes as the CEO, but she did do a good job at reviving the brand.

“I doubt another CEO would have been able to do better with the company she inherited,” Sterling said. “Yahoo's problems and challenges are ‘structural’: Google on the one side, Facebook on the other and board members and investors with limited vision and tolerance for risk.”

Sterling didn't offer a prediction as to how the hammer will drop: “If Mayer is replaced it will likely be a prelude to a sale, AOL-Verizon style, to a larger entity,” he said.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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