Skittles Super Bowl 50 Ad Announced

Posted: Dec 3 2015, 4:42am CST | by , Updated: Jan 21 2016, 10:18am CST, in News | Super Bowl


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Skittles Super Bowl 50 Ad Announced

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Mars announced to air a Skittles Super Bowl 50 commercial.

Mars, Inc. announced that Wrigley's Skittles Brand will return with all new Skittles Super Bowl 50 commercial that will air on Sunday, Feb. 7, 2016, during Super Bowl 50 on CBS.

Update: Steven Tyler stars in Skittles Super Bowl 50 Ad.

The Skittles brand is also launching the company's first joint in-store promotion leveraging their status as official National Football League (NFL) sponsors to "Make Super Bowl 50 Even Sweeter."

Watch All Super Bowl 2015 Ads

Last year, Skittles made game day "awesomer" for NFL fans and players through an integrated campaign that culminated in the brand's inaugural Super Bowl ad. Skittles opted to "Settle It" in a commercial that featured a small town full of people with abnormally muscular right arms.

In the ad, two men enjoyed a bowl of Skittles and when it comes down to the last lemon Skittles candy, they "settle it" with an arm wrestling match. This year, the brand plans to make Super Bowl 50 even more awesome with another unexpected commercial produced by DDB Chicago.

"We had an amazing rookie Super Bowl experience, so we're thrilled to be back," said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. "Once again, we have dozens of awesome integrated activities planned for our Super Bowl party this year with the ad serving as our grand finale."

Details of the Skittles Super Bowl 2016 ad have not been disclosed.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.

Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.

CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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