Sports Are Getting Smarter At CES 2016

Posted: Dec 13 2015, 9:42pm CST | by , in News | CES

Sports are Getting Smarter at CES 2016
  • Sports Tech conference Track at CES to examine future of sports and technology!

The conference is presented by the Sports & Fitness Industry Association (SFIA) with industry experts.

According to Consumer Technology Association research, 2015 was record-breaking for industry revenues. Especially the sports technology industry which earned $3.5 billion till 2014.

The revenue was mainly due to smart sports products and other fitness wearables. Analysts believe the industry will grow to $14.9 billion by 2021.

The Sports Tech Conference Track will take place at CES 2016. The conference will discuss the future of the sports tech industry. The conference is presented by the Sports & Fitness Industry Association (SFIA).

The conference will explore the union of sports and technology and will feature an exciting and informative panel discussion. The discussions will feature industry experts from traditional sporting goods companies.

Even established tech players are enhancing performance in professional sports and will make an appearance. For now CES has confirmed the sports companies Easton and Zebra technologies will attend.

Easton will highlight the emerging trends in the sporting goods industry at the conference. Easton will also be displaying their Power Sensor technology.

The EASTON Power Sensor delivers personalized swing biomechanics feedback data. Using the data players can make real-time adjustments and video integrations.

“Kids, parents and coaches today want instantaneous information that they can use to help elevate their game,” said Dan Beamer, Vice President Product & Marketing, Easton Baseball/Softball.

“The EASTON Power Sensor delivers to baseball and softball enthusiasts exactly this — personalized swing biomechanics data, feedback for hitters to make real-time adjustments and video integration for sharing. Technology like our Power Sensor is the latest extension of our commitment to the athletes we serve, and the feedback from consumers so far has been very positive.”

Similarly Zebra technologies will discuss the impact of new sports technologies. For example, providing insights on real-time player tracking data and their advantages. Experts from the Major League Baseball Advanced Media (MLBAM) will join the discussion.

“We are excited to partner with SFIA on the Sports Tech event and look forward to a great discussion around the ways this new data and tracking technologies are impacting the sports industry,” said the general manager of Zebra Sports Eric Petrosinelli.

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