Geico Beats The Snickers Super Bowl Ad In AdWeek's Best Ads Of 2015

Posted: Dec 16 2015, 12:56am CST | by , in News | Super Bowl


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Geico Beats the Snickers Super Bowl Ad in AdWeek's Best Ads of 2015

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A Youtube preroll commercial takes the crown of best ad of 2015 according to AdWeek.

Adweek has picked the 10 best ads of 2015. The list is tops a Youtube Preroll ad. The Geico Unskippable ad managed to excel in the dreaded Youtube Preroll marketing channel.

In the ad a family pretends to freeze at the dinner table, while a dog cleans out each plate of spaghetti just seconds in. The voice over says: "You can't skip this Geico ad because it is already over."

The idea is brilliant and worked exceptionally well as Youtube viewers stayed on to watch the dog and the actors only pretending to be frozen. The creatives could have easily used computer graphics to freeze the family, but that would have not been as funny.

"We had the research. We knew the skip rate after five seconds was 96 percent, so we collectively challenged ourselves to find a workaround," says Martin group account director Brad Higdon in an Adweek interview. "If we're going to interrupt someone on their way to watch something they actually sought out, and want to watch, we better make it worth their while."

Geico has released several more Unskippable ads, but the "Family" one is the best.

The Snickers Super Bowl 2015 ad took the second spot in the Adweek Top 10 ads of 2015 followed by Comcast Xfinity "Emily's Oz." The Snickers Brady Bunch commercial was a fan favorite during the last Super Bowl. Danny Trejo and the surprising appearance of Steve Buscemi make this a commercial you can watch again and again.

Snickers will be back again at with a Snickers Super Bowl 50 ad. The commercial will continues the "You're Not You when you are hungry" theme.

The Super Bowl is supposed to have the best ads of the year, but only one commercial made it into Adweek's list of best ads fo 2015. Maybe Super Bowl 50 will bring better ads that better compete with ads that get released all year round. Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium.

See the Adweek's 10 Best Ads of 2015 on

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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