CES 2016: Virtual Reality Content Platform Reinvents Retail

Posted: Dec 17 2015, 11:51pm CST | by , in News | CES

CES 2016: Virtual Reality Content Platform Reinvents Retail
Credit: Marxent
  • At CES 2016, Discover the Virtual Reality Content Platform That Is Reinventing Retail; Like “Minecraft for Shopping”

Marxent will be exhibiting in the AR/VR pavilion at CES 2016. The company will offer live demos of an Augmented Reality/ Virtual Reality retail shopping experience. From iPad to Oculus, and YouTube360 to Google Cardboard, see how VisualCommerce is mainstreaming VR and AR with practical, interactive applications designed for all users.

Marxent is a leading company whose expertise is the Augmented Reality/ Virtual Reality segment. Marxent provides AR/VR expertise to enterprise retailers and manufacturers. Marxent announced they will be coming to the Consumer Electronics Show 2016.

The company will be displaying in the AR/VR pavilion at the CES 2016. Marxent will offer live demos of a retail shopping AR/VR experience. The experience will be powered by VisualCommerce, their virtual products platform at CES.

Recently investments in virtual reality devices have increased. Software’s are being developed which manage the 3D content and makes these devices useful.

Marxent has unlocked the potential of AR and VR with their innovative approach. AR and VR are on the brink of widespread adoption and Marxent will take it to the next level. VisualCommerce will serve as the content engine behind Marxent’s advancements.

“Recent large investments in virtual reality devices have opened the door for the next big wave of opportunity – software to develop and manage the 3D content that makes these devices useful," said Dan Gilbert, Founder and Managing Partner at Detroit Venture Partners.

"Marxent’s innovative approach has taken the device out of the equation, unlocking the potential of AR and VR for the masses. With AR and VR on the cusp of widespread adoption, Marxent will be the company that helps take it to the next level, and VisualCommerce™ will be the content engine behind it all.”

Many leading home improvement brands rely on Marxent’s VisualCommerce platform. They use the platform to store, render and relate thousands of 3D products. The platform also allows the companies to publish AR/VR experiences over multiple devices.

VisualCommerce allows consumers to configure 3D home improvement through an iPad. Improvements can be viewed through 3D virtual reality with an Oculus Rift. They can then be exported to YouTube 360 for viewing.

“Retailers and manufacturers can be hesitant when it comes to implementing emerging technologies like AR and VR. There is an underlying fear that new systems will pose integration challenges, will be too complex, will fail to scale to enterprise operations, or that they’ll make the wrong decision about end-user devices,” said Beck Besecker, CEO and co-founder of Marxent.

“VisualCommerce solves that problem, allowing retailers and brands to create VR experiences that manage, render and relate thousands of SKUs painlessly. We want brands to know that this can be done now – today. We have solved the problem for them.”

“From building products to yachts and medical equipment to mattresses, helping customers to visualize high-consideration products in physical showrooms is costly, complex and limiting,” Besecker continued.

“VisualCommerce helps shoppers to build and create custom scenes with access to endless products, textures and surfaces - allowing them to configure and visualize an entire project in 3D before they buy. It’s like Minecraft for shopping.”

The CES 2016 will be hosting more than 3600 exhibitors and 150,000 attendees this year. The convention organized by CTA has been successful for the last 40 years. The CES 2016 will take place from the 6th- 9th of January in Las Vegas, Nevada.

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