CES 2016: Live Demo Of Broadcast 4K TV Planned For CES

Posted: Dec 22 2015, 7:03am CST | by , in News | CES

CES 2016: Live Demo of Broadcast 4K TV Planned for CES
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  • CES 2016: ASTC 3.0 format Over-the-air 4K TV live demonstration to take place!

OTA 4K TV demo has been planned in the ATSC format for broadcast TV.

It was just announced that a live demonstration of broadcast 4K television is planned for CES 2016. The broadcast demo will utilize ATSC 3.0. The ATSC is the next-generation version of the U.S. TV broadcasting standard.

The broadcast will be sent from a Sinclair Broadcasting transmitter. The ATSC 3.0 employs an IP data stream which allows more flexible broadcast standards.

The ATSC allows broadcasts to send several video streams of varying bandwidths. Additional data streams can also be sent through the system.

The videos in the demo will be encoded by the scalable, high-efficiency video coding (SHVC), according to PCWorld. The SHVC is based on the new H.265 compression.

The broadcasts will also include HDR (high dynamic range) data. It will allow compatible TVs to display richer colors. The blacks will be darker, the brights whiter and the colors will be vibrant. Several of the new features being introduced to TV are not yet supported by current broadcasting standards.

The IP and the ATSC 3.0 will support the systems through Internet-based streaming services. The showcase will reveal how better pictures for consumers is now a possibility. TV broadcasters are also hoping the demo will allow data broadcasting streams to be used for other services.

The Consumer Electronics show 2016 is prepared by the CTA. In 2016 the venue is Las Vegas, Nevada. The Consumer Technology Association has been the patron of CES for over 4 decades. In 2016 the CES will have more than 3600 exhibitors and 150,000 attendees. The CES 2016 will continue from the 6th until the 9th of January, 2016.

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