CES 2016: First Ever Bluetooth Smart-Enabled Pregnancy Test Unveiled

Posted: Jan 6 2016, 11:26am CST | by , Updated: Jan 6 2016, 6:16pm CST, in News | CES

CES 2016: First Ever Bluetooth Smart-Enabled Pregnancy Test Unveiled
  • First ever Bluetooth smart-enabled pregnancy test unveiled by First Response at CES 2016!

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The ground-breaking pregnancy test and app called 'First Response Pregnancy PRO Digital Pregnancy Test & App' was unveiled during the CES 2016 at Baby Tech showcase.

A Bluetooth enabled pregnancy test and app was release today at CES 2016. The product was launched by First Response the Church & Dwight, Co., subsidiary.

The product is called the First Response Pregnancy PRO Digital Pregnancy Test & App Access. It is the first and only Bluetooth Smart-enabled pregnancy test on the market.

It connects with a smart deice through the mobile app. After syncing the app provides with pregnancy-related content. The app also delivers a personalized user experience throughout her entire pregnancy journey.

Stacey Feldman is the Vice President of Marketing at Church & Dwight. According to Feldman they are thrilled to be unveiling the next generation of in-home pregnancy testing.

Feldman stated they are especially excited about unveiling at CES 2016. Their product will revolutionize the pregnancy test category. The product will also provide women with the information they need during pregnancy.

“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” said Stacey.

“With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”

The new Pregnancy PRO Digital Pregnancy designed with next-generation wireless technologies. It is a unique, digital testing experience for women.

It offers step-by-step assurance through the testing process. A three minute countdown to the result is also present in the Pregnancy PRO experience. The result appears on the test stick. The PRO Digital Pregnancy Test & App Access can detect pregnancy as early as six days. Before the day of the missed period with 99 percent accuracy.

“Consumers today, more than ever, are living a truly connected life. Whether they are tracking personal health information with wearables or apps, managing their chronic disease with connected medical devices, or conducting DIY diagnostics in their home, consumers are beginning to demand digital tools and frictionless experiences when it comes to health care,” said Rick Valencia, Senior Vice President and General Manager at Qualcomm Life.

“We’re proud to work with Church & Dwight Co. Inc. to deliver this new evolution of connected pregnancy testing, and to continue the leadership First Response™ has already demonstrated in the pregnancy test category.”

“The new First Response™ Pregnancy PRO Digital Pregnancy Test & App Access marks an impressive step forward in how technology can address women’s needs throughout their pregnancies,” said Dr. Lauren Streicher, practicing ObGyn and Associate Clinical Professor of Obstetrics and Gynecology at Northwestern University’s Feinberg School of Medicine.

“By offering her an all-in-one experience through the testing process and throughout her journey, women can feel that they have another trusted resource along the way, which can lead to more informed pregnancies.”

First Response™ Pregnancy PRO Digital Pregnancy Test & App Access will be available at major retailers in 2016 at a suggested retail price of $14.99 - $21.99. The First Response™ app is available for download on Android and iPhone devices and in the Amazon appstore.

CES is the ultimate gathering place for those thriving on consumer technology business. The CES 2016 is organized by the CTA and will consist of more than 3600 exhibitors. The convention will take place in Las Vegas, Nevada from the 6th to the 9th of January, 2016.

Read more about latest innovations, gadgets and the tech items coming to CES 2016 in our CES Hub.

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