Apple Acquires Artificial Intelligence Leader

Posted: Jan 7 2016, 1:29pm CST | by , in News | Apple

 
Apple Acquires Artificial Intelligence Leader
Photo Credit: Getty Images

Don't Miss: This How to find Fingerlings in Stock

Apple has been making some changes within the iPhone, some that have excited and some people aren't as excited about. Something we should all be excited about is the recent purchase of startup artificial intelligence company Emotient. According to Apple Insider, Emotient uses artificial intelligence to analyze and read emotions on someone's face when they are using their phone.

Emotient's technology has previously been used by advertisers to determine both emotional connection to advertisements, and also whether or not the product connects with certain groups. It also allows advertisers to know whether or not the ad was even noticed by people. They could tell if the response was positive or negative. The technology that they use on their cameras captures video and analyzes what it means to "learn about the customer's state of mind."

Emotient is the leader in emotion detection and analysis. This is all part of a new neuromarketing wave that is driving industries toward deeper customer understanding. Their services quantify emotion responses, which can help lead them to insights and actions that improves not only marketing, but also the products themselves.

An Apple spokesperson confirmed the acquisition to The Wall Street Journal with its standard acquisition statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

While it isn't known what Apple will do with it, the company has acquired two other related companies in the last few months: Perceptio, a startup focused on deep learning and image-recognition systems, and real-time motion capture firm Faceshift, a company that worked on technology to capture facial expressions using 3D sensors.

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.

 

 

Advertisement

comments powered by Disqus