GM Launches New Car-Sharing Mobility Brand Maven

Posted: Jan 24 2016, 6:11pm CST | by , in Cars & Vehicles


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GM Launches New Car-Sharing Mobility Brand Maven
General Motors’ new car-sharing service, Maven, will provide customers access to highly personalized, on-demand mobility services. Maven will offer its car-sharing program in Ann Arbor, Michigan, initially focusing on serving faculty and students at the University of Michigan. GM vehicles will be available at 21 spots across the city. Additional city-based programs will launch in major U.S. metropolitan areas later this year. Photo by John F. Martin for General Motors
  • GM launches new car-sharing service called Maven!

Maven will provide car usage services to customers for as low as $6 per hour.

General Motors Co. just launched a new service in the shared transportation division. The new car-sharing service created by GM is called Maven. The service will allow customers to use cars for as little as $6 per hour.

Maven will also be launched alongside an app for customers use. Through the app customers could search for and reserve vehicles by location or car type.

The Maven cars will pick customers up from designated locations and the customer can drive away from there. The Maven car service will first be launched in Ann Arbor, Michigan.

A fleet of 21 cars will be available immediately in the area by Maven. General Motors also stated they have plans to quickly expand the service. Maven will come to other cities in the US soon.

Recently GM purchased a few assets of the defunct ride-sharing service Sidecar for an undisclosed sum. Then GM invested $500 million in ride-sharing service Lyft.

“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann.

“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”

GM seems to be moving quickly to transform itself into something more than just a carmaker. Such a model can also be financially rewarding for a car company.

GM already has 40 employees working on Maven and the team will soon grow to 200 employees. The team will work closely with the existing OnStar team. GM believes building a connected experience around the car-sharing is essential for customers.

“Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time,” said Julia Steyn, GM vice president, Urban Mobility Programs.

“With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry.”

The Maven cars will be equipped with the Apple CarPlay, Android Auto and 4G LTE connections. At Maven, the Chevy Volt and Chevy Spark will each cost customers $6 per hour to use.

The Chevy Malibu would cost $8 per hour and the Chevy Tahoe costs $12 per hour. According to GM, they want Maven to become part of everyday life and work.

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