Microsoft Windows Phone Not Dead Yet

Posted: Jan 29 2016, 7:19am CST | by , Updated: Jan 29 2016, 7:33pm CST, in News | Technology News

Microsoft Windows Phone Not Dead Yet
icrosoft Corporate Vice President Panos Panay introduces the Microsoft Lumia 950 and Lumia 950 XL at a media event for new Microsoft products on October 6, 2015 in New York City. Microsoft also unveiled a virtual reality head set titled the HoloLens, a tablet titled the Surface Pro 4, a laptop titled the Surface Book and a biometrics wristband titled the Band 2. (Photo by Andrew Burton/Getty Images)

The Microsoft Q2 earnings beat expectations, but there is one thing that is still a big problem: Windows Phone.

Microsoft announced $25.7 billion in revenue and $6.3 billion in profit thanks to a strong cloud business. The only big negative is the Windows Phone. Only 4.5 million Lumia phones sold in the Holiday quarter. The revenue of the Windows Phone business plunged 49% year-over-year.

Now the Tech blogs declare Windows Phone dead including The Verge and Techcrunch. It certainly seems the case since the numbers look very bad. A 57% drop in the number of sold devices looks very, very bad. There are though reasons why the sales declined in that magnitude.

Windows Phone 8 devices have not sold well and even less consumers wanted one in the wake of the Windows 10 release. The Lumia 950 and 950 XL Windows 10 phones just started to go on sale in early December and only on AT&T. This only gave Microsoft about three weeks of Lumia 950 and 950 XL sales.

I give Microsoft at least one more year to get the Windows Phone on a growth path. The company has managed to grow the Surface revenue by almost 30% year over year. This proofs that Microsoft can sell hardware. Selling phones is more tricky as it also involves carriers. On top of that iOS and Android are extremely dominant in the smartphone market.

Microsoft has to get "HoloLens creative" to lure customers away from Android and iOS. The Lumia 950 and 950 XL are a good start offering 20MP camera, 5.7-inch Quad-HD screen, Face based unlock and Windows Continuum.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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