Red Lobster's Sales Surge Thanks To Beyonce

Posted: Feb 9 2016, 11:47am CST | by , Updated: Feb 9 2016, 11:52am CST, in News | Latest Business News


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Red Lobster's Sale Surge Thanks to Beyonce
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Though it may have taken them a while to respond to Beyoncé’s song, Red Lobster is still reaping the benefits of the monster release of Beyoncé’s new song "Formation."

According to the company, they are feeling the "Beyoncé Bounce."

The budget seafood chain, which known for Lobsterfest and the always delicious cheddar bay biscuits, said that sales rose 33% on Sunday from the same time a year ago. The upward kick comes after Beyoncé sang that she takes a man to Red Lobster after sex. Red Lobster believes there is no other reason their sales could have increased that much.

This is, no doubt, a great improvement for the restaurant after sales slid and the company was sold by Darden Restaurants in July 2014 - though they have been on the way back for some time.

Still, Red Lobster was a trending topic on Twitter for the first time just moments after the song was released.

"It's clear that Beyoncé has helped create some Red Lobster fans, and we are very grateful to her for that," Red Lobster CEO Kim Lopdrup said in a statement.

According to ABC News, Erica Ettori, a Red Lobster representative, said she could not "confirm or deny" whether the chain has reached out to superstar, but noted that things were "moving fast."

Red Lobster has more than 700 locations in the U.S. and Canada and if they keep up with this sales increase, they will have more to come.

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<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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