Smartwatches Outsell Traditional Swiss Watches For The First Time

Posted: Feb 20 2016, 12:44pm CST | by , Updated: Feb 20 2016, 10:22pm CST, in News | Technology News

 
Smartwatches Outsell Traditional Swiss Watches For The First Time

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Strategic Analysis has revealed new data related to smartwatches. The new data is definitely happy news for Apple and Tim Cook.

The revealed data states that Apple Watch was the most famed smartwatch throughout the fourth quarter of 2015.

Apart from getting the most famous title, the watch also managed to capture 63-percent of the global market based on an approximate 5.1 million sales during the same quarter.

The report clearly indicates that the smartwatch sector is one of the leading market sectors.

However on contrary, the Swiss Watch Industry is still prospering and soaring high with success.

Total Swiss Watch sales hit an estimated 7.9 million units in Q4 2015. What needs to be noted is that the figure is down 4.8-percent when compared against the same quarter a year ago.

Neil Mawston, Executive Director at Strategy Analytics, on the matter said that the Swiss watch industry has been very slow to react to the development of Smartwatches.

He also said that the Swiss watch sector isn’t taking the smartwatch industry very seriously.

Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Quarter 4, 2015.

They are a long way behind Apple, Samsung and other leaders in the high-growth smartwatch category.

As for the smartwatch sector, Samsung stood second in terms of market share. Sales of Samsung smartwatches hit an estimated 1.3 million units, or 16-percent of the total market.

This implies that Samsung and Apple constitute approximately 80-percent – or 8 out of 10 watches sold – in the global smartwatch market.

Swiss brands like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Quarter 4, 2015.

Well, the Swiss Watches are far behind in progress when compared to Smartwatches.

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.

 

 

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