Ford Uses Modern Stickers To Hide Prototype Cars In Plain Sight

Posted: Feb 25 2016, 11:17am CST | by , in News | Cars & Vehicles

Ford Uses Modern Stickers to Hide Prototype Cars in Plain Sight
Credit: Ford
  • Ford uses modern sticker patterns to hide prototype cars in plain sight!

Ford reveals details about how their engineers are developing modern camouflage technology.

With the advent of superpower cameras it is virtually impossible to keep a new car secret. The emergence of spy photos on the internet is becoming pretty common.

Keeping vehicles a secret from spy photographers has become in a high-stakes game of cat-and-mouse. To battle the issue Ford has been working on its camouflage technology.

Ford just revealed a few details about how they hide their prototypes in plain sight. Ford revealed their engineers are working tirelessly with modern camouflage designs and techniques.

Dave Fish is a senior vice president of Expert Services at MaritzCX. According to Fish, the design of Ford vehicles is one of the reasons for their purchases. So it is understandable why Ford would go to extraordinary lengths to keep their designs under wraps.

“While design is the fourth most important reason for purchase in the industry overall, it’s number two only behind fuel economy for Ford,” said Dave Fish, senior vice president, Expert Services at MaritzCX, which conducts the New Vehicle Customer Study.

“It’s not surprising Ford goes to extraordinary lengths to try to keep the wraps on its designs as long as possible.”

Ford revealed they are using vinyl stickers with patterns. The stickers trick the eye and hide body lines to cover Ford vehicles. Basically the stickers create an optical illusion thus rendering the details invisible.

The modern patterns techniques result in obscure photographs, hiding the cars from spy photographers. The stickers do not trap heat and do not add any weight.

So the stickers do not affect the aerodynamics of the car while testing. Ford uses the technique to preserve its confidential designs and sustain its competitive edge.

John LaQue is the Ford section supervisor at Prototype Planning and Build. According to LaQue, their work is crucial to Ford staying competitive in a constantly evolving industry. LaQue job is to stop photo surfacing of a non-camouflaged car before official Ford reveal.

“The work we’re doing is crucial to Ford staying competitive in a constantly evolving industry,” said John LaQue. “When we make it to a reveal without a photo surfacing of a non-camouflaged car, we have all done our jobs.”

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