TAG Heuer Virtual Reality Project Unveiled At Geneva Motor Show 2016

Posted: Mar 3 2016, 7:39am CST | by , in News | Technology News

TAG Heuer Virtual Reality Project Unveiled at Geneva Motor Show 2016
Tag Heuer

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Swiss luxury watch maker Tag Heuer shows off virtual reality experiences at their Geneva Motor Show booth.

At the Geneva Motor Show 2016 the TAG Heuer Virtual Reality Project broke cover. TAG Heuer says the TAG Heuer Virtual Reality Project is the company's newest venture.

The Tag Heuer Geneva Motor Show booth features Samsung Gear VR goggles branded with gold Tag Heuer logo. If the crazy looking helmet shown in the image above is functional is not clear. Hollywood actor Patrick Dempsey and famous snowboard freerider Géraldine Fasnacht have tried the Tag Heuer virtual reality setup.

Patrick Dempsey Tag Heuer

It is not clear how much substance is behind Tag Heuer's virtual reality product plans. Below Tag Heuer boss Jean-Claude Biver shows off the Tag Heuer VR helmet.

Tag Heuer VR Helmet

The TAG Heuer Virtual Reality experience at the Geneva Motor Show 2016 features a 360° adventure immersing the user into the heart of the Tag Heuer Carrera saga, from it’s launch in 1963, to its progression into the Heuer Carrera - 02T Tourbillon introduced earlier this year.

Tag Heuer expanded successfully into smartwatches in 2016. Maybe there is a place for Tag Heuer gear down the road of Virtual Reality.

See also the Hot Geneva Motor Show 2016 Models.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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