Chevrolet Unveils Limited-Edition 2017 Colorado Shoreline

Posted: Mar 16 2016, 8:25pm CDT | by , Updated: Mar 16 2016, 10:35pm CDT, in News | Cars & Vehicles

Chevrolet Unveils Limited-Edition 2017 Colorado Shoreline
The 2017 Colorado Shoreline edition combines bright exterior colors with blacked-out trim and minimal chrome accents. It will be available only in Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior colors. Exterior changes include body color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline.
  • Chevrolet unveils the special edition 2017 Colorado Shoreline!

The model has been designed for customers in Colorado, the heart of the midsize pickup truck market.

Chevrolet has decided to introduce a limited series model, the Colorado Shoreline. The car is specifically targeted at Colorado buyers. The new midsize pickup truck will feature a range of modest styling tweaks.

The design revisions include black 18-inch wheels, body-colored front grille and black trim for the door handles. The midsize truck will be offered in Red Hot, Laser Blue, Summit White, and Silver Ice Metallic colors.

The updates for Colorado also feature all-weather floor liners and a spray-in bedliner. In addition Chevrolet has thrown a one-year subscription to Sirius XM radio in the mix.

The Shoreline special edition will only be available to customers selecting the Colorado extended cab version, especially the cab version in the LT trims of the Colorado Shoreline. The Colorado Shoreline will be offered in a front wheel drive or all-wheel drive setup.

“The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said Sandor Piszar, Chevrolet truck marketing director.

“This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market.”

The Colorado Shoreline will be released by Chevrolet later in 2016. The Colorado Shoreline will join the Chevrolet line-up for the 2016 model year. Other models include the Colorado Trail Boss and the Midnight.

According to Chevrolet the Shoreline is targeted at the soul of the midsize pickup truck segment. California is the largest markets for midsize trucks and is therefore the heart of the market. Especially sales in Los Angeles are exceptionally higher than other markets combined.

“The Shoreline is a great example of our strategy to offer unique trucks designed for very specific customers,” said Piszar.

“These trucks have clearly resonated with customers, as last year our special edition trucks sold in one-third the time, and to younger, more affluent buyers than the industry average.”

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