Apple Music As 13 Million Subscribers

Posted: Apr 27 2016, 2:25pm CDT | by , in News | Apple

Apple Music as 13 Million Subscribers
Photo Credit: Getty Images

Though it was definitely slow on the upkick, Apple Music continues to bring in more and more users.

The company's first attempt at a streaming service now has 13 million paid subscribers, according to Apple CEO Tim Cook during a Tuesday morning conference call. This is one of the successful things to come out of Apple in the last year. The new service continues to pick up users along the way, partly because of the three-month promo.

"We feel really great about the early success of Apple's first subscription business," Cook said, according to a transcript of the earnings call from Seeking Alpha, "and our Music revenue has now hit an inflection point after many quarters of decline."

Apple Music competes with services like Spotify for a piece of the music streaming business, which is growing. However, it is an easier way for users to be able to listen to their own catalogues and sample other albums and songs as well. They also hope that it will bring more people into the Apple fold, including bolstering the sales of iPhones and iPads.

Apple's music business is about to turn over from something of a business growing plan into an actual money making machine.

"It's interesting for us that our Music business, which had been declining for a number of quarters, now that we have both a download model and a streaming model, we have now hit an inflection point," Apple Chief Financial Officer Luca Maestri said on Tuesday. "And we really believe that this will be the bottom and we can start growing from there over time."

The program rolled out last June, and includes playlists curated by "music experts," a 4/7 radio station, and a social feature. The service costs $9.99 per month for an individual plan and $14.99 for a shared family plan for up to six people.

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<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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