Facebook Reactions Are A Failure Says Study

Posted: May 10 2016, 1:40am CDT | by , in News | Technology News

 

Facebook Reactions Are a Failure Says Study
Facebook Reactions
 

Facebook introduced Reactions in February of this year.

The additional "Reaction" buttons that social media giant Facebook introduced next to the "Like" button this year have failed to charm users, a study has found.

The study by social media analytics and benchmarking tool for professionals Quintly found that "Reaction" emoticons are underused till date.

Quintly filtered 130,000 posts and found that users rarely take the time to give their opinion about a post and prefer to simply "Like" it and scroll on, techtimes.com reported on Tuesday.

In February, five new "Reaction" buttons were added to allow people to display responses like sad, wow, angry love and haha.

"About 97 percent of interactions consist of likes, comments and shares. This simply shows how little the other reactions are used," the findings showed.

The study indicated that videos obtain up to 40 percent more "Reactions" than images. Users tend to use the "wow" reaction much more when dealing with videos.

The "angry" reaction was used twice as much with video content when pitted against image content.

This story may contain affiliate links.

Comments

The Author

<a href="/latest_stories/all/all/59" rel="author">IANS</a>
The Indo-Asian News Service (IANS) was established in 1986, initially to serve as an information bridge between India and its thriving Diaspora in North America. Now IANS is a full-fledged wire agency, putting out news 24x7 from around the world.

 

 

Advertisement

comments powered by Disqus