Mercedes Pulls Up 2017 E-class Sedan Ad Challenged By Safety Groups

Posted: Jul 29 2016, 1:05pm CDT | by , in News | Cars & Vehicles

 
Mercedes Pulls Up 2017 E-class Sedan Ad Challenged by Safety Groups
Credit: Getty Images
  • Mercedes Pulls Up Vehicle Ad Challenged by Highway Authorities

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Mercedes showcases new self-driving feature in the new but controversial advertisement.

Mercedes-Benz has released an advertisement for its redesigned 2017 E-Class Sedan. The safety authorities however are speculating that this ad does not give away the true essence of self-driving features of car and is rather misleading for customers.

The publisher of “Consumer Reports” and the Center of Automotive Safety said that the ad over exaggerates on the true kind of automated-driving function provided by the Sedan. They have asked in a pledge that an investigation should be carried out by Federal Trade Commission over this issue.

The spokeswoman of Mercedes Donna Boland told Automotive News that they have decided to take down this ad out of the campaign that is being run by 2017 E-Class Saloon.

Boland also wrote in a an e-mail that new 2017 E-Class will focus on safe driving and achieving the high technology in order to provide automatic steering. The features such as adaptive cruise control will be the part of these new models. The car will be able to steer itself on its own in its lane at a speed of almost 130 mph.

The YouTube advertisement that was released a few days back shows the E-Class being driven on this high technology. The title of video suggests that new technology in terms of driving is here whether one is up for it or not. The footage shows the interior of car where a car is shown autonomously driven. It also shows the car to pull up speed when the driver adjusts his tie.

However the fine print on the bottom of video states a message that this car is not able to drive on its own. However it has automated features and will remind the driver to keep his hands on the steering.

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